AI is here… and if you're not creating content that matters, you’ll get left behind!

 
 
 


No matter how good your product is, messy content means missed business, and inauthentic delivery gets no receptivity.

 
 
 


 The Create Content That Matters Playbook provides clarity and structure, ensuring you create with confidence and deliver consistently!


Equip yourself with tools and techniques to authentically connect with your audience. No gimmicks, no BS. Explore the art of storytelling, engage in meaningful contemplations, and cultivate trust to drive customer loyalty and business growth.


There is no shortcut to building trust, but there is a straight path.

Transform your marketing approach and unlock new opportunities for success by embracing authenticity as the northstar of your strategy.

 

 

Without a tailored Playbook to follow, you’re on a one-way street to Struggleville.

😞

You’ll FEEL UNINSPIRED and get stuck

😵‍💫

WASTE VALUABLE TIME FOR LITTLE RESULTS

🤐

PROCRASTINATE AND MISS MORE BUSINESS


The process is simple:

 
 
 

PROGRAM OPTIONS
THE CTM PLAYBOOK HAS 3 MODULES


Purchase the full Playbook [all modules]
or the individual module that you need most right now.

Who are you? What do you do? Why does it matter? If you cannot answer these questions in a confident and compelling way, start here!

Already a member? Click here.

When you know your customers intimately, you can create content effectively. This module serves up the secrets of creating genuine connections.

Already a member? Click here.

Scheduling, repurposing, themes, channels, and style… everything you need to establish structure and create with confidence, consistently.

Already a member? Click here.

PURCHASE CTM PLAYBOOK
[ALL MODULES]

SAVE $48
+ AI MODULE
+ BONUS CONTENT

 

Already a member? Click here.


BENEFITS:

✅ Save time by avoiding second-guessing

✅ Save money by knowing the best tools to use

✅ Reduce anxiety by following a trusted system

✅ Reduce effort by simplifying your workflow

✅ Attract clients by creating content that connects

✅ Enjoy yourself by focusing on what matters most

 


PROGRAM INCLUDES:


🎬 24 High-Quality Video Tutorials

🎁 6 Bonus Video Insights

📚 3 Playbooks [Step-by-Step Guides]

📝 PDF Workbook

🎪 Access to Online Community

💡 Access to Inspiration Library

☎️ Access to Live Monthly Q&A Calls


Meet Pete

Over the past two decades, I’ve helped hundreds of entrepreneurs share their most meaningful messages with confidence!

Fact is, there are recurring patterns that keep most business owners stuck and overwhelmed. This ultimately leads to procrastination or simply delivering sh*tty content.

If you’ve got a message worth sharing, know that I have a long history of helping good people deliver great content.

 
“Unparalleled.
Working with Pete is an extraordinary experience of complete and utter brilliance.”
— Peter Merrett (CEO House of Wonderful)

PROGRAM DETAILS

  • There are three Modules:
    + Your Authenticity:     Clarify and refine your why and your message.
    + Your Customer: Understand and clearly define who you’re serving.
    + Your Output: Choose how you want to share your most meaningful messages.

  • The Program is structured into three modules, providing a simple to follow, step-by-step experience. Every lesson is delivered via video, with written prompts.

    The program is hosted on our private online platform, “The Playground”. This provides you with free access to a library of inspiration, creative activities, and a kick-ass community of folks who believe in creating content that matters.

    You’ll also receive a PDF workbook to download and print. This will help you expand your thinking and solidify your learnings.

  • Providing a distillation of 20+ years experience, this is your no-fuss, fast-track to creating compelling content. Access to these well-earned insights is only $249!

    If you’d like to cherry-pick the module that feels most appropriate, you can purchase any one of them individually for $99.

  • The program is founded on authenticity, and it champions truth over trends. No gimmicks. No BS. It takes head-on the most important element of creating content, truth and sincerity.

    We are yet to find another program that navigates the nuances of content creation in this way.

  • You’ll be fine. Just simply follow the steps. The platform is very user friendly and intuitive.

  • Yes. Please read below.

  • This module is self-paced, so you can progress through it at a speed that suits your schedule and learning style. We recommend dedicating roughly 5 hours per week to get the most out of the material, but feel free to adjust this based on your individual needs and availability.

  • Absolutely! This course is designed for content creators of all levels, including beginners. Whether you're just starting or have some experience, you'll find valuable insights and practical tools to enhance your content creation. 

  • For us, the basis of content creation lies within yourself. So, to share your most meaningful message, you can use whatever equipment you already have.

  • Enjoy lifetime access to the course materials as long as you remain a member of the free Playground community. Should the course ever be retired, you'll receive notification and a downloadable copy of all materials.

  • Simply by clicking the "Get Access" button on this page, select your desired program, and then click "Buy" to enroll.

 
 
 
 
 

We offer a 14-day refund policy. Your satisfaction is a priority, so if the program doesn't meet your needs, reach out within the first 14 days, and we'll provide you with a full refund.