If you're not making content that genuinely connects, you won't have a business in two years!

 
 


Bad content means missed business.

 

No matter how good your product is, inauthentic content will not convert.
Especially now AI is here!

 
 
 

 The Create Content That Matters Playbook provides clarity and structure, ensuring you create with confidence and deliver consistently!


Equip yourself with tools and techniques to authentically connect with your audience. Explore the art of storytelling, engage in meaningful contemplations, and cultivate trust to drive customer loyalty and business growth.


There is no shortcut to building trust, but there is a straight path.

Transform your marketing approach and unlock new opportunities for success by embracing authenticity as the northstar of your strategy.

 

 

Without a tailored Playbook to follow, you’re on a one-way street to Struggleville.

😞

You’ll FEEL UNINSPIRED and get stuck

😵‍💫

WASTE VALUABLE TIME FOR LITTLE RESULTS

🤐

PROCRASTINATE AND MISS MORE BUSINESS

Content That Matters Playbook


The ultimate program
for Creating Content That Matters
and delivering it consistently

 
 

PROGRAM INCLUDES:


🎬 20 High-Quality Video Tutorials

🎁 8 Bonus Video Insights

📚 3 Playbooks [Step-by-Step Guides]

📝 PDF Workbook

🎪 Access to Online Community

💡 Access to Inspiration Library

 Meet Pete

Over the past two decades, I’ve helped hundreds of entrepreneurs share their most meaningful messages with confidence!

There are recurring patterns that keep most business owners stuck and overwhelmed, which ultimately leads them to procrastinate or deliver sh*tty content.

I take pride in helping good people shift out of the stories that hold them back. Will you be one of them?

 
 
“Unparalleled.
Working with Pete is an extraordinary experience of complete and utter brilliance.”
— Peter Merrett (CEO House of Wonderful)
““Down to the detail, this is a sharp, soul-searching adventure, and just what I needed!”
”
— Jake Lapham

THE CTM PLAYBOOK HAS 3 MODULES:

Who are you? What do you do? Why does it matter? If you cannot answer these questions in a confident and compelling way, this module is a must!

When you know your customers intimately, you can create content effectively. This module will allow you to create genuine connection.

Scheduling, repurposing, themes, channels, and style… everything you need to establish structure and create with confidence, consistently.


FULL CTM PLAYBOOK

 

Save time. Save money.
Save yourself the second-guessing.

SAVE $48

Start the rewarding process of creating content that makes you proud and authentically attracts more clients.

 

PROGRAM DETAILS

  • There are three Modules:
    + Your Authenticity:     Clarify and refine your why and your message.
    + Your Customer: Understand and clearly define who you’re serving.
    + Your Output: Choose how you want to share your most meaningful messages.

  • The Program is structured into three modules, providing a simple to follow, step-by-step experience. Every lesson is delivered via video, with written prompts.

    The program is hosted on our private online platform, “The Playground”. This provides you with free access to a library of inspiration, creative activities, and a kick-ass community of folks who believe in creating content that matters.

    You’ll also receive a PDF workbook to download and print. This will help you expand your thinking and solidify your learnings.

  • Providing a distillation of 20+ years experience, this is your no-fuss, fast-track to creating compelling content. Access to these well-earned insights is only $249!

    If you’d like to cherry-pick the module that feels most appropriate, you can purchase any one of them individually for $99.

  • The program is founded on authenticity, and it champions truth over trends. No gimmicks. No BS. It takes head-on the most important element of creating content, truth and sincerity.

    We are yet to find another program that navigates the nuances of content creation in this way.

  • You’ll be fine. Just simply follow the steps. The platform is very user friendly and intuitive.

  • Yes. Please read below.

 
 
 
 

We offer a 14-day refund policy. Your satisfaction is a priority, so if the program doesn't meet your needs, reach out within the first 14 days, and we'll provide you with a full refund.