TRUTH DROPS
THEME VIDEOS
👍 Ready for Review
🏗 In Progress
IMAGES
🏆 Need to finalise selection of your 25 images.
Simply favourite “❤️” them in the gallery below.
CONTENT STRATEGIES
This was created based on Virginia’s task of delivering one piece of new content every week.
🛠 We will re-think and update this based on our recent meeting.
INSTAGRAM LAYOUT
Activate your Instagram feed into a compelling portfolio by utilising images across multiple squares.
Images can be portraits, moments with nature, staff, projects, site photographs, plot layouts, sketches… anything (provided it all flows eloquently and looks polished).
Optimise engagement by creating carousels.
This allows room to establish context, highlight staff involved, and provide robust additional information. This can be anything mentioned above, along with quotes and unique considerations for the project.
For daily traction, create and leverage stories.
You could also create reels and maintain the aesthetic integrity of the feed by not adding them to your primary grid (just requires toggling a switch when posting).
ADDITIONAL ASSETS
If there are gaps in the calendar, any of the following content is available for creation upon request.
To elevate particular staff.
Could be used to highlight the Watts project event in September or drive talent intake at a specific time of year.
B-ROLL SHOWCASE
Virginia suggested using the b-roll for the homepage website banner (replace the animation).
This could be cut into four different outputs and then used to update the banner with each change of theme. It would look sexy AF and keep the website feeling fresh.